FOR IMMEDIATE RELEASE:
MICHAEL KORS UNVEILS IMMERSIVE MULTIMEDIA EXHIBIT IN LONDON
Michael Kors is pleased to announce the opening of Tatler’s English Roses, a digitally led multimedia exhibition at the Saatchi Gallery that celebrates the brand’s upcoming editorial partnership with Tatler UK magazine.
Featuring work by fashion photographer David Burton, the exhibit brings to life a feature of the same name from the August issue of Tatler. The editorial images lead to an immersive journey highlighting 26 stars on the rise, ten of whom were photographed in pieces from the Fall 2017 Michael Kors Collection: Lady Lola Crichton-Stuart, Ella Richards, Tess Ward, Lady Kitty Spencer, Aziya Aldridge-Moore, Renee Stewart, Greta Bellamacina, Clara McGregor, Laura Murray and Bee Beardsworth.
“I’ve always been inspired by people who are curious, who are thinking about what’s next and what’s new,” said Michael Kors. “These women represent the balance of youth and sophistication, polish and ease, knowledge and curiosity, that’s necessary for life today.”
Tatler Editor Kate Reardon commented: “As the oldest magazine in the world, Tatler has long been dedicated to chronicling the most fabulous members of British high society. More than anything, we understand the special alchemy that creates an It-girl – that rare combination of beauty, charisma and timeliness which, happily, is synonymous with Michael Kors and their tradition of championing young rising stars the world over.”
Displayed across two experiential rooms, the exhibition aims to bring viewers into a quintessentially British frame of mind while showcasing behind-the-scenes footage from the editorial shoot. Visitors will have a chance to put themselves in front of the lens through an interactive photo booth.
Housed in London’s Saatchi Gallery, the exhibit will be open to the public from June 30 to July 2, 2017.
About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
ABOUT TATLER
First published in 1709, Tatler covers life in high society, having earned a reputation that is underpinned by its unerring editorial integrity and uniquely playful sense of humour. Tatler's powerful mix of glamour, fashion, features and fun have garnered the richest readership of any magazine, while its obligation to entertain and ethos to never blindly follow trends ensure its continued popularity. Tatler has a combined print and digital circulation of 82,508 (ABC Jul-Dec 2016); readership is 145,000 (NRS Jan-Dec 2016); and unique users to the website total 328,101 (Google analytics Feb-Apr 2017). In addition to the print and digital edition as well as Tatler.com, the magazine hosts a number of events including The Little Black Book party, Tatler Restaurant Awards, Tatler Travel Awards, Tatler Schools Awards and Tatler School’s Live.
Forward-Looking Statements
This press release contains forward-looking statements. You should not place undue reliance on such statements because they are subject to numerous uncertainties and factors relating to the operations and business environment of the Company, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements include information concerning the Company’s possible or assumed future results of operations, including descriptions of its business strategy. These statements often include words such as “may,” “will,” “should,” “believe,” “expect,” “anticipate,” “intend,” “plan,” “estimate” or similar expressions. The forward-looking statements contained in this press release are based on assumptions that the Company has made in light of management’s experience in the industry as well as its perceptions of historical trends, current conditions, expected future developments and other factors that it believes are appropriate under the circumstances. You should understand that these statements are not guarantees of performance or results. They involve known and unknown risks, uncertainties and assumptions. Although the Company believes that these forward-looking statements are based on reasonable assumptions, you should be aware that many factors could affect its actual financial results or results of operations and could cause actual results to differ materially from those in these forward-looking statements.
Additional imagery available via this link: http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr533882708
FOR MORE INFORMATION
Dinesh Kandiah
Vice President, Global Communications
MICHAEL KORS
Dinesh.Kandiah@MichaelKors.com
T: 917.934.2427
